SUCCESS STRATEGIES
FOR THE ROARING ’20S
July 7-10, 2025 • Salt Lake City, Utah
Why Attend ASCEND
ASCEND IS THE INDUSTRY’S PREMIER EQUIPPING CONFERENCE FOR NEXTGEN BENEFITS
Recent news stories reflect the public anger towards the legacy healthcare system. The answer isn’t rage and violence… the answer is change.
Join the Private-Sector Healthcare Reform Movement, where NextGen Advisers are helping business leaders fixing the healthcare system, one company at a time.
Join the disruptive NextGen Advisers who are leading this movement, winning mid-market groups from bigger brokers, and growing their book of business.
Discover how to differentiate yourself in the marketplace and dominate your market..
What you will take home
Over 170 pages. Five expertly curated sections.
Packed with actionable insights, strategies, tactics & tools.
NextGen Benefits Field Manual
RETURN TO THE OFFICE PREPARED
The 117-page NextGen Benefits Field Manual
“Crawl, Walk, Run, Soar Guide” to implementing NextGen Benefits
$399 Value
NextGen Advisers put employers’ healthcare overspend back on their balance sheet with NextGen health plan strategies.
Imagine delivering refund checks like these to your employer clients.
Only ASCEND equips you
TOOLSET
The NextGen TOOLSET includes
SKILLSET
The NextGen SKILLSET includes
MINDSET
The NextGen MINDSET requires moving from...
Listen to conference attendees about their ASCEND experience
Ashley Hughes
Swift Kennedy and Associates
Chris Wolpert
GBS Consulting
Dan LaBroad
Ovation
NextGen Adviser are winning bigger, mid-market groups from bigger – even national – brokers.
Are you ready for the success these NextGen Advisers are having?
Many of the nation’s most recognized & honored advisers have obtained or sharpened their skillset at ASCEND
ASCEND’s Solutions Showcase Exhibit Hall
The industry’s premier benefit solutions marketplace
Discover cutting-edge cost-containment and technology solutions from the industry’s leading solution providers
Nelson dancing the “Flamingo” with Sir Richard Branson in Pink Flamingo costumes while visiting his private island in the British Virgin Islands for an invitation-only gathering of disruptive entrepreneurs.
ABOUT YOUR HOST
Nelson Griswold
Co-Founder & Chairman of ASCEND
A controversial and disruptive healthcare visionary, Nelson Griswold has an impressive track record of educating benefits advisers on the cutting-edge trends, techniques, and tools that grow their business by helping their clients provide higher-quality healthcare that’s affordable and sustainable.
As the prime architect of the NextGen Benefits model that is disrupting employer-sponsored healthcare in the U.S., Nelson was invited to participate in a high-level meeting of disruptive entrepreneurs from around the globe hosted by the legendary Sir Richard Branson on his private island in the British Virgin Islands.
He is founder and director of the renowned NextGen Benefits Mastermind Partnership, a nationwide alliance of leaders of top independent healthcare advisory and consulting firms with a 10-year history of collaboration and innovation.
FAQs
While the basic NextGen concepts of self-funding, transparency, aligned incentives, and supply chain management are not new, the name “NextGen Benefits” dates back to 2017, when disruptive industry visionary Nelson Griswold applied the term to the overarching strategy to reclaim control of quality and cost in employer-sponsored health plans.
NextGen Benefits is for any employee benefits broker who is ready to become relevant again and to start helping employers take control of their healthcare spend to improve the quality of healthcare and lower the costs for both the employer and employees.
Not at all, although self-funding is required in NextGen health plans. Self-funding is necessary but not sufficient to allow for the management of the healthcare supply chain, i.e., the quality and cost of the healthcare a company’s employees purchase.
Three Primary Concepts – Catalyst, Foundation, Strategy – underlie NextGen Benefits:
CATALYST - THE C-SUITE. Support & oversight of an executive with P&L responsibility are almost always necessary for successful implementation of NextGen Benefits.
FOUNDATION - SELF-FUNDING. NextGen Benefits cannot manage the quality and cost of healthcare without control of the plan, which requires disintermediation of the insurance company, the healthcare middleman.
STRATEGY - HEALTHCARE SUPPLY CHAIN MANAGEMENT. Managing the supply chain of healthcare purchased by employees is how NextGen health plans ensure high-quality care and low costs.
ASCEND 2025 Agenda
COMING SOON
