This Is the New Roaring ’20s!
History Is Repeating.
For the last 10 years, NextGen Benefits has led the Private Sector Healthcare Reform Movement. The ASCEND conference is the industry's premier event designed to equip you to develop or sharpen your consultative selling skills and self-funding expertise.
ASCEND is the premier equipping conference for NextGen Benefits.
Attend ASCEND 2025 and get the TOOLSET | SKILLSET | MINDSET to dominate in this new era of benefits.
Get equipped to win the New Roaring ‘20s!
Only at ASCEND!
Your journey to mastery — self-funding, consultative conversations with the C-suite, and transparent, high-performance health plans — starts at the ASCEND conference.
Essential to growing your business and dominating your market.
And connect with 100s of forward-thinking advisers like you.
Nelson Griswold gives you the top reasons you must attend ASCEND.
Experience the energy, innovation and excitement of ASCEND 2025
Benefit from our...
Benefit from our community:
Connect with top experts and like-minded professionals.
Gain exclusive insights into the fast-growing NextGen self-funded movement.
Learn actionable strategies to fix healthcare and build a stable, profitable business.
The Industry is Changing…
Stay Ahead at ASCEND
Insurance carriers are under more scrutiny than ever. Rising out of control costs in fully insured plans and spotty quality from the major carriers have fueled the shift toward self-funding. Recent Headlines:
Are you taking advantage of these headlines to differentiate yourself?
At ASCEND learn to use current events to build credibility.
Powerfully differentiate yourself from your commoditized competitors.
The broker role is changing...
Top brokers are becoming consultative.
Are you prepared?
✖️Brokers focus only on the plan.
Focus
✔️Advisers focus on the health plan's impact on the company's business objectives.
✖️Brokers have a client relationships, selling a commodity to HR.
Relationships
✔️Advisers build long-term business relationships with owners and executives.
✖️Brokers are at the mercy of carrier renewal decisions.
Renewal Strategy
✔️Advisers control and lower costs by managing the healthcare supply chain.
ASCEND isn't about taking notes.
It's about changing your business, changing your life.
“It’s been life-changing being here.”
Ashley Hughes
Swift Kennedy and Associates
“The business I started…and the business I’m running today has completely changed… because of this conference.”
Chris Wolpert
GBS Consulting
“We’re averaging over 30% [growth] a year…and beating the big houses. I learned it all at ASCEND and the Mastermind.”
DAN LaBROAD
Ovation Life & Health
Roaring 2020’s Cocktail Reception & Gala Dinner
Celebrate the new Roaring '20s
like it was the Roaring 1920s
Join us for an evening filled with hot jazz, cool elegance and classic cocktails.
Feeling adventurous? Feel free to embrace the spirit of the era by dressing in your finest 1920s style. Ladies: think flapper dresses, sequins, pearls, and feathered headbands. Gents: tuxedos, sharp suits, bow ties, and fedoras. (If you’re arriving in at least business casual, we’ll be happy to have you.)
It’s the perfect opportunity to channel the glitz and glamour of this elegant and iconic era. It will be a night to remember!
The ASCEND Advantage can be yours
Battle-tested strategy & tactics for NextGen Advisers
NextGen Benefits Field Manual
One of the most important references you will ever need,
personally curated by Nelson Griswold, Chief Architect of NextGen Benefits.
Imagine... delivering checks like these to your clients.
NextGen Advisers put employers’ healthcare overspend back on their balance sheet with NextGen health plan strategies.
These celebrated top advisers developed & sharpened
their Skillset at ASCEND
Speakers
Industry pioneers and experts will take the stage to share their insights. Stay tuned for our full lineup of speakers!
Sir Winston Churchill
Portrayed by award-winning actor Randy Otto, the only Churchill endorsed by the Churchill Family
Nelson Griswold
Founder & Chief Architect
NextGen Benefits
About Your Host
Nelson Griswold
Co-Founder & Chairman of ASCEND
A controversial and disruptive healthcare visionary, Nelson Griswold has an impressive track record of educating benefits advisers on the cutting-edge trends, techniques, and tools that grow their business by helping their clients provide higher-quality healthcare that’s affordable and sustainable.
As the prime architect of the NextGen Benefits model that is disrupting employer-sponsored healthcare in the U.S., Nelson was invited to participate in a high-level meeting of disruptive entrepreneurs from around the globe hosted by the legendary Sir Richard Branson on his private island in the British Virgin Islands.
He is founder and director of the renowned NextGen Benefits Mastermind Partnership, a nationwide alliance of leaders of top independent healthcare advisory and consulting firms with a 10-year history of collaboration and innovation.
Nelson dancing the “Flamingo” with Sir Richard Branson in Pink Flamingo costumes while visiting his private island in the British Virgin Islands for an invitation-only gathering of disruptive entrepreneurs.
Hotel Information
As ASCEND 2025 will be held at the Salt Palace Convention Center, you are welcome to stay at any hotel you choose. We will not have a host hotel this year. You can find a list of hotels in the area by clicking here.
The three closest hotels to the convention center are the Marriott City Creek, Hyatt Regency and Radisson.
Salt Palace Convention Center
Frequently Asked Questions
Benefits brokers, advisers, consultants, and business leaders looking to grow their business and change healthcare. Also for business owners looking to take control of their healthcare spend.
Don’t Miss Out on the Future of Employee Benefits
Register now and take control of your benefits consulting career.
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Location: 101 Creekside Crossing, Ste. 1700 Brentwood, TN, 37027
Phone: 615.369.0618
Email: Info@NextGenBenefits.com
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