July 7-10 • The Salt Palace • Salt Lake City, Utah

Success Strategies for the Roaring 20’s

Consultative Selling

Selling Self-Funding

Selling in the C-Suite

Cost-Containment

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 • July 7-10 • Salt Lake City, Utah • July 7-10 • Salt Lake City, Utah • July 7-10 • Salt Lake City, Utah • July 7-10 • Salt Lake City, Utah • July 7-10 • Salt Lake City, Utah • July 7-10 • Salt Lake City, Utah

NextGen Benefits is changing the landscape of employer health plans 

For the last 10 years, NextGen Benefits has led the Private Sector Healthcare Reform Movement. The ASCEND conference is the industry's premier event designed to equip you to develop or sharpen your consultative selling skills and self-funding expertise.

Your journey starts at the ASCEND Conference. Connect with hundreds of like-minded peers, all committed to one goal: mastering the Toolset, Skillset, and Mindset essential to growing your business and dominating your market.

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Why Attend ASCEND?

REASON #1

It’s your opportunity to benefit from our: 

of leading the disruptive self-funded  movement

of training the best and   most recognized and   successful brokers

anniversary special price to   attend ASCEND

REASON #2

Be part of our community…

Connect with top experts and like-minded professionals.

Gain exclusive insights into the fast-growing self-funded movement.

Learn actionable strategies to build a stable, profitable business.

Another Reason to Attend ASCEND:

REASON #3

The Industry is Changing… Stay Ahead at ASCEND

Insurance carriers are under more scrutiny than ever. Rising out of control costs in fully insured plans and spotty quality from the major carriers have fueled the shift toward self-funding. Recent Headlines:

Are you taking advantage of this headlines to differentiate yourself?

At ASCEND, learn to take current events and build credibility with business owners and executives to powerfully differentiate yourself from your commoditized competitors.

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Another Reason to Attend ASCEND:

REASON #4

The broker role is changing. Top brokers are becoming consultative. Are you prepared?

✖️Brokers focus only on the health plan.

Health Focus

✔️Consultants focus on the health plan's impact on the company's business objectives.

✖️Brokers build transactional relationships by selling a commodity to HR.

Relationship Building

✔️Consultants build long-term business relationships with owners and executives.

✖️Brokers are at the mercy of carrier renewal decisions.

Renewal Strategy

✔️Consultants manage the healthcare supply chain to control and lower costs.

Why put the time and energy to become consultative?

✔ Differentiate yourself from transactional competitors

✔ Engage and close C-Suite executives

✔ Become the trusted adviser

Who are you? Who would you rather be?

Is this the impact you’re looking for?

Ashley Hughes

Swift Kennedy and Associates

Chris Wolpert

GBS Consulting

Dan LaBroad

Ovation Life & Health

The ASCEND Advantage can be yours

What You Get at ASCEND...
The Toolkit for Success

One of the most important references you will ever need curated by Nelson Griswold founder of NextGen Benefits

NextGen Benefits Field Manual

$399 value

Free for all to first-time attendees

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Only ASCEND Equips You With...

✔ Consultative Selling

✔ Selling Self-Funding

✔ Selling Executives in the C-Suite

✔ Healthcare Supply Chain

Toolset

The NextGen TOOLSET includes: 

  • Self-funding strategies and techniques.
  • Cost containment tools to manage the healthcare supply change.
  • NextGen solution providers who do the work of cost containment.
  • NextGen plan docs and consulting agreements.

Skillset

The NextGen SKILLSET includes:

  • How to implement a self-funded plan and manage the supply chain.
  • Consultative selling skills. The ability to get into the C-Suite.
  • Being able to speak the language of the C-Suite.
  • Most important, the skills needed to have an effective financial & strategic conversation with the CEO and/or CFO.

Mindset

The NextGen MINDSET requires moving from...

  • Thinking you're in insurance...
    to understanding you're in healthcare
  • A transactional broker mindset... to a consultative adviser mindset.
  • Thinking your place is in HR... to knowing you belong in the C-Suite.
  • Knowing you can't help your client... to knowing you can improve the quality of healthcare while lowering costs.

NextGen Advisers put employers’ healthcare overspend back on their balance sheet with NextGen health plan strategies.

Imagine delivering refund checks like these to your employer clients.

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Look Who Develop or Sharpened their Skillset at ASCEND

We celebrate the outstanding achievements of our members who have made a significant impact in the self-funding industry.

  • Top Innovator in Self-Funding (2024) – Recognizing groundbreaking strategies in benefits consulting.
  • Broker of the Year – Awarded to a NextGen Benefits member demonstrating exceptional growth and client success.
  • Excellence in Client Advocacy – Honoring brokers who have revolutionized employee benefits through self-funding expertise.

Join our community and be part of the next generation of industry leaders.

Speakers

Industry pioneers and experts will take the stage to share their insights. Stay tuned for our full lineup of speakers! Click on each name to view their bio and session details.

Nelson Griswold

Founder & President, NextGen Benefits

Nelson Griswold

Founder & President, NextGen Benefits

Nelson Griswold

Founder & President, NextGen Benefits

Nelson Griswold

Founder & President, NextGen Benefits

About Your Host

Nelson Griswold
Co-Founder & Chairman of ASCEND

A controversial and disruptive healthcare visionary, Nelson Griswold has an impressive track record of educating benefits advisers on the cutting-edge trends, techniques, and tools that grow their business by helping their clients provide higher-quality healthcare that’s affordable and sustainable.


As the prime architect of the NextGen Benefits model that is disrupting employer-sponsored healthcare in the U.S., Nelson was invited to participate in a high-level meeting of disruptive entrepreneurs from around the globe hosted by the legendary Sir Richard Branson on his private island in the British Virgin Islands.


He is founder and director of the renowned NextGen Benefits Mastermind Partnership, a nationwide alliance of leaders of top independent healthcare advisory and consulting firms with a 10-year history of collaboration and innovation.

Nelson dancing the “Flamingo” with Sir Richard Branson in Pink Flamingo costumes while visiting his private island in the British Virgin Islands for an invitation-only gathering of disruptive entrepreneurs.

Frequently Asked Questions

What is ASCEND?

A premier event for mastering self-funding strategies and building a successful benefits consulting practice.

Who should attend?

Brokers, consultants, and business owners looking to optimize employee benefits.

How do I register?

Click here to secure your spot!

Don’t Miss Out on the Future of Employee Benefits

Register now and take control of your benefits consulting career.

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