It’s tough out there… That’s why it’s tough in here.
Where is here? The upcoming ASCEND – The Agency Growth & Leadership Summit for agency owners & principals of independent employee benefits firms.
Some agency leaders have looked at the dates & agenda for the ASCEND conference and complained, “It’s being held over a weekend” or “You expect us to work 13-hour days?!”
Yes, ASCEND runs Thursday evening through Sunday noon. And, yes, Friday & Saturday are 13-hour days (Saturday includes an awards banquet & entertainment).
There’s no gambling, golf (horrors!), or other distractions (although you do get a lovely cocktail reception Thursday night and the fantastic banquet & entertainment on Saturday night!)
We make no apologies. For leaders of benefits practices, remaining relevant & profitable – never mind growing – is serious business.
For owners and principals of independent employee benefits firms and for benefits practice leaders at independent multi-line agencies, it’s tough out there:
- Commission compression continues to erode top-line revenue and bottom-line profit.
- ACA’s commoditization of major medical makes it hard to remain relevant.
- Employers are demanding much more from their benefit advisor than ever before, as spreadsheeting becomes table stakes.
- Competition is increasing as the ongoing mergers & acquisition activity means that a first-tier agency brand name with its advanced capabilities gets slapped onto what has been a second-tier competitor in your market.
- For the first time, you’re required to make expensive bets (sometimes in the six figures) on what capabilities, expertise, and technology will keep your firm relevant and profitable.
It’s tough out there. That’s why it will be tough there at ASCEND. We’ve planned an intensive, interactive, and collaborative experience for you because that’s what you deserve. And that’s what our influential Host Committee of top agency leaders have told us they want.
You’re coming to ASCEND to…
…up your game, to find the proven best practices and growth strategies that will build your business.
…network with & learn from some of the most successful and innovative agency leaders in the country.
…identify business-building strategies in marketing, selling, and practice management that will grow your firm.
You’re committed to attend ASCEND and you are serious about taking your benefits practice to the next level.
We plan to honor your commitment and serious intent by giving you the best and most productive conference experience you’ve ever had.
ASCEND. Three days that will change the way you view of our industry and your future. Three days that will make you an even better leader for your firm. Three days that will grow your business.
Yes, it’s tough out there. But when the going gets tough, the tough benefits agency leaders get themselves to ASCEND.
See you in Nashville, January 21-24!
If you haven’t already applied & registered for ASCEND, go HERE now to reserve your seat.