Why Ascend?

Grow Your Benefits Firm in 2018 and Beyond

Employee benefit firms are facing more uncertainty, more disruption, more competition, and more client demands than ever before. The business model and approach that provided decades of consistent, stable, and lucrative opportunities & revenue is no longer relevant or sustainable.


Despite these new challenges, there are benefit leaders across the country who have positioned their firms to take advantage of the new reality and they are accelerating their growth and success. You can discover their secrets from the leaders themselves at ASCEND.

ASCEND helps your employee benefits firm achieve four key goals:


  • Remain Relevant
  • Stay Independent
  • Become More Profitable
  • Achieve More Organic Growth

Designed by & for benefits firms, ASCEND is like no other industry event you’ve ever attended. Experience a truly interactive, collaborative experience with some of the industry’s most innovative agency leaders while discovering proven agency growth strategies & honing your leadership skills.


Register now to attend ASCEND & prepare to explode your 2018!

ASCEND Co-Founders Nelson L. Griswold & Scott Cantrell, authors of the industry bestselling book, DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success

"I was about to try to sell my agency just before attending the ASCEND conference in January 2016.


ASCEND changed everything for me.


Since ASCEND I now am at a

25% increase in revenue

this year over last and have no intention of selling anytime soon."


- Rudy Garcia, President, Qandun Insurance Agency, Glendale, CA

Exclusively For Agency Leaders

Attendance at ASCEND is limited strictly to benefits agency leaders – owners & principals of benefits firms and benefits practice leaders at P&C agencies – making the event a uniquely valuable opportunity to learn what is working at other top firms and to build a national network of high-performing agency leaders. Networking and collaborating with other agency leaders help you raise your leadership IQ.

Meet these top agency leaders & industry icons at ASCEND 2017…