I want to share with you a tale to two benefit agency leaders…
Since we sent out invitations to apply to attend ASCEND – The Agency Growth & Leadership Summit, we’ve received a fantastic responses with many applications being completed and seats filling up quickly…
However, not all the responses have been positive.
The True Story of Two Benefit Agency Owners & Their Perspectives
Let it be an enlightening lesson to us all…
(Names withheld to maintain confidentiality.)
After our last email, we received this email response from Agency Owner #1:
I will not be attending. (NAME WITHHELD) is too much of a competitor and I don’t trust him and would never want to be in a forum with him in attendance. By the way…he no longer is the owner of his agency…I think he has equity in larger firm but he is no longer an independent agency.
On the ASCEND application, we ask the following question:
Tell us briefly why you are interested in attending ASCEND.
Consistently, the answer to this question have been in stark contrast to the to the response above – consider just one such answer from Agency Owner #2…
I enjoy sharing my experiences with my peers. It always surprises me how very uniquely so many of us accomplish the same thing. Whenever I ‘rub shoulders’ with others in this industry I learn a ton. I don’t get very many opportunities to do that.
I trust you can see the clear difference.
Obviously, Agency Owner #1 didn’t watch or believe the African Proverb revealed in this video.
Let ask you, which answer describes your perspective more accurately?
If you said, Agency Owner #1, then you need not apply to attend.
However, if you said Agency Owner #2, then ASCEND is the kind of experience where collaborators, and those leaders willing to help each will excel.
At the end of the day, whether you decide to apply to attend ASCEND or not, we want to remind you that in our industry (more than ever before) collaboration over competition will always produce better results.
To collaborate with a large group of high-level, top-performing agency owners in January, be sure to apply to attend ASCEND.