About Us

About The Conference Founders

Nelson L. Griswold



Nelson Griswold is one of our industry’s premier agency growth strategists and the author of the industry bestselling book, DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success.


He and his company, Bottom Line Solutions, consult with leading independent benefits firms across the country and some of the top national firms, such as Aon & HUB.


An acknowledged authority on consultative selling, cross-selling, and voluntary benefits, he has presented his Broker Boot Camp—a high-energy, workshop on cross-selling voluntary benefits as a consultative solution sale—to over 4,200 brokers across the country, sponsored by leading carriers including Aflac, Humana, Assurant, Allstate, Washington National, Aetna, and Trustmark.


A respected thought leader, he is a Contributing Editor and monthly columnist for Employee Benefit Adviser magazine and writes for other leading industry publications. He is a board member and serves on the Executive Committee of both the Workplace Benefits Association and the Voluntary Benefits Association.


Nelson will present the opening keynote presentation and the closing workshop. He also will  facilitate the Mastermind Collaboration roundtable discussions.


Scott Cantrell



Scott Cantrell is a partner in Bottom Line Solutions and is one of the insurance industry’s leading marketing strategists and practice management consultants. Scott is a top expert in direct marketing strategies for insurance and provides clients with high-ROI marketing strategies that can be held accountable for results. He is co-author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success.


As Director of the Agency Growth Mastermind Partnership, he helps guide the programming and development of this executive peer-exchange program.


Scott has a rich background as a professional communicator, trainer, & strategic marketer. Before focusing exclusively on the insurance industry, he worked for years as an independent consultant across industries, taking the best practices from one industry and successfully applying them in others.


Scott’s work has been featured in Employee Benefit Adviser, Producers eSource, Canadian Insurance Top Broker and other leading industry publications. He speaks frequently at industry events. He is as an Associate Board Member of the Workplace Benefits Association.


Bottom Line Solutions

Bottom Lines Solutions, Inc. is the host sponsor of ASCEND.


Bottom Line Solutions is one of the premier agency growth consulting firms in the employee benefits field. Led by industry thought leader Nelson L. Griswold and his partner, Scott Cantrell, Bottom Line Solutions consults on growth strategies and practice management to benefits agencies across the U.S.


Their agency clients include such premier national firms as Aon Hewit and HUB International and leading independent agencies including Peel & Holland, Benton KY; Golsan Scruggs, Battleground, WA; Group Services, Inc., Bettendorf, IA; Heavin & Associates, Corpus Christi, TX; Benefit Pro, San Diego, CA; and The Olson Group, Omaha, NE.


Their consulting client, Tim Olson of The Olson Group, honored as Employee Benefit Adviser magazine’s 2015 Benefit Adviser of the Year, was chosen in part on the strength of his 55 percent revenue growth in just 24 months to nearly $4 Million.


As a leading strategic consultant to carriers and other industry vendors on broker distribution & activation, voluntary benefits, and next-generation engagement & enrollment strategies, Bottom Line Solutions’ client list includes leading carriers such as Aetna, WellPoint, Aflac, USAble Life, Allstate, Washington National, Humana, Anthem, The Principal, Assurant, Trustmark, and RBC Insurance of Canada. Other industry clients include Roundstone, SurgiPrice, ThinkFinance, BenefitVault, Visyt, Applied Systems, Norvax, and EM-Power Services.